How GEO Tools Charge: Common Pricing Models and What to Prepare Before Asking for a Quote
By TriloAI Editorial TeamPublished
Before asking what a GEO tool costs, find out what unit each vendor charges for. Two plans that both say "per month" can be a subscription with fixed prompts and frequency, or credits that are used up as you go; some vendors only quote enterprise deals or bundle the tool into a managed service. With different units, the numbers can't be compared directly.
This article covers the common pricing models and how to compare them; it lists no prices. For the published prices we could verify, with the date we checked, see what AI visibility tools cost.
Five common pricing models
| Model | How it works | Examples (checked October 2, 2026) | What to watch |
|---|---|---|---|
| Monthly subscription with tiers | A fixed monthly fee; tiers differ by brands, prompts, platforms and refresh frequency | Otterly.AI, iKala Kuroma and Baiyuan GEO publish monthly plans | Check how many brands and prompts a tier covers and how often it runs; annual billing is often discounted, so ask whether you can change tiers mid-term |
| Credits | Buy credits up front; each analysis or feature uses some | Profound's agency Growth plan is credit-based; GEO by TriloAI also uses credits | Check how many credits an analysis uses and when credits expire; suits teams with uneven monthly usage or several clients |
| Free tier plus paid upgrade | The free tier usually has few prompts, one platform or a lower frequency | iKala Kuroma has a free tier | Good for seeing the problem; not enough to stand behind in a client's monthly report |
| Enterprise quote | No public price; quoted on requirements | Profound's Enterprise plan | Expect a sales conversation; ask for the platforms, prompt counts and reporting features in writing |
| Managed or agency service | The tool comes bundled with a team doing the optimization | GeoWeb and BuildSOM offer managed services | A different thing from a tool subscription; don't put the two in the same column |
Convert everything to the same unit first
Whatever the model, you can convert it to "AI answers actually collected per brand per month": prompts × platforms × runs per month. Then add two questions: can every answer be traced back to the original text, and can the report go straight to a client? Only after that does comparing prices make sense (the four variables in detail).
Costs agencies should add
- Time spent assembling reports: raw data and a deliverable report differ by many hours of work.
- Managing several clients: whether one account handles multiple brands, grouping and batch re-runs.
- White label and resale: whether reports can carry your brand and whether the terms allow reselling to clients.
- Other markets: whether clients' overseas markets cost extra and whether questions are asked in the local language.
How GEO by TriloAI charges
Our pricing is by quote: there is no public price and no monthly subscription. A quote depends on three things: how many brands, which markets, and how many analyses a month. The system runs on credits: each full analysis (up to 15 questions across five AI platforms: ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude; three platforms for the China market: DeepSeek, Kimi and Qwen) uses 3 credits, and credits are valid for 12 months on any brand or supported market.
Fill in the quote form or email service@triloai.org and someone will contact you within one business day. Agencies can apply for a trial on the agency plan page; once approved, we enable one full analysis. The free quick check on our site looks at ChatGPT only; it is a first look, not a full analysis.
What to prepare before asking for a quote
- The list of brands to track, with each brand's aliases (English name, abbreviations, parent company).
- Each brand's target market: Taiwan, the US, Japan, Korea, China or Global.
- How many analyses a month you expect, and whether you'll want extra runs after site changes.
- Who reads the report: your own team, a manager, or clients under your agency's brand.
- Any competitors you want compared.
FAQ
How does GEO by TriloAI quote?
Based on the number of brands, markets and analyses per month. There is no public price and no monthly subscription; fill in the quote form or email service@triloai.org and we reply within one business day.
Are credits or a subscription better value?
It depends on how steady your usage is. With steady monthly usage a subscription is easier to plan; with usage that goes up and down, or that is split across clients, credits are more flexible. Converting both to answers collected per brand per month is the fairest comparison.
Can a managed-service quote be compared with a tool price?
Not directly. A managed service includes people doing the work, while a tool only measures. Compare them separately: tool fees by measurement specs, service fees by scope and deliverables.
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