What Do AI Visibility Tools Cost in 2026? Published Prices, and the Four Variables That Actually Decide Value
By TriloAI Editorial TeamPublished Updated
“Which one is the best value?” is the most common purchasing question, and monthly price cannot answer it. Two products at US$99 per month can differ by an order of magnitude in what they actually deliver.
Prices we could verify
| Tool | Published pricing | Verification |
|---|---|---|
| GEO by TriloAI | Quote-based; no monthly subscription | Request a quote or email service@triloai.org; we reply within one business day |
| Profound | 7-day trial and Enterprise by quote; an agency Growth plan priced in credits. No fixed monthly price shown. | Checked October 2, 2026 (on August 23, 2026 the page listed US$99/mo and US$399/mo) |
| Peec AI | Has a pricing page, but the prices load after the page renders and we could not read them | Checked October 2, 2026 |
| Otterly.ai | Lite US$29/mo, Standard US$189/mo, Premium US$489/mo; Enterprise by quote | Published on pricing page, checked October 2, 2026 |
| Scrunch | From US$250/mo | Published on pricing page, checked October 2, 2026 |
| Ahrefs Brand Radar | Custom prompts from US$50/mo; AI Visibility Index from US$199/mo; US$699/mo for all models | Checked September 28, 2026 (on October 2 the page showed euro prices) |
| iKala Kuroma | Free tier; Starter US$39/mo, Pro US$79/mo, Business US$249/mo, Enterprise US$699/mo | Published in the site FAQ, checked October 2, 2026 |
| Similarweb AI Brand Visibility | Could not verify | Site blocked automated access on August 23, 2026 |
Checked by visiting each vendor's public pages directly: first on August 23, 2026, again on September 28, 2026, and most recently on October 2, 2026. We deliberately do not fill gaps with estimated ranges; for someone making a purchase decision, a wrong number is worse than a blank. For positioning as well as prices, see our tool comparison.
Correction (September 28, 2026): the August version of this page listed Profound at US$99/mo and US$399/mo and marked Otterly.ai as unverifiable. When we re-checked, Profound's pricing page no longer showed fixed monthly prices, and Otterly.ai's prices were readable, so we updated both rows. On October 2, 2026 we added Scrunch, Ahrefs Brand Radar and iKala Kuroma.
The four variables that decide value
| Variable | Lower-tier reality | Higher-tier reality | Why it matters |
|---|---|---|---|
| Brands tracked | One brand only | Multiple brands, quota shared freely | Agencies serving several clients outgrow single-brand plans fast |
| Prompts per scan | Five or fewer | Fifteen or more across several intents | Too few prompts and sampling noise drowns the real signal |
| Engines covered | ChatGPT only | Five engines in parallel | Recommendation lists differ several-fold between engines |
| Re-run flexibility | Fixed monthly runs | Re-run on demand | You want to verify a site change now, not next cycle |
| Traceability | A score only | Original answers and cited sources | A score with no evidence cannot be defended to a client |
The cost agencies forget to count
If you are an agency, the subscription is rarely your largest cost — labour is. When a tool outputs raw data that someone has to reshape into a client-ready report, those hours usually exceed the subscription fee.
A practical calculation: hours of manual assembly per client report, multiplied by your hourly rate, multiplied by reports per month, added to the subscription. Compared on that basis, a tool whose report can be delivered as-is often costs less than a cheaper tool that needs rework. For how an agency can turn a report into a monthly deliverable, see how agencies can offer GEO.
What free tiers are actually for
Most free tiers exist to show you the problem, not to track it. Typical limits are few prompts, a single engine, no export, and no month-over-month comparison.
That is still useful. If you only want to know whether AI mentions you at all, a free scan answers it. Paying becomes worthwhile at the point where you have to be accountable for the number, or prove to someone else that a change worked.
How GEO by TriloAI charges
There is no monthly subscription and no public price list; pricing is by quote. A quote depends on the number of brands, the markets and how many analyses you run each month. Each full analysis (up to 15 questions × 5 AI platforms: ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude; 3 platforms for the China market) uses 3 credits, and credits are valid for 12 months and can be used on any brand or supported market. Agencies can apply for a trial: once approved, we enable one full analysis. The pricing models used across the category are compared in how GEO tools charge.
Why do some vendors hide pricing?
Usually an enterprise sales motion with custom pricing. That is legitimate, but it means smaller brands need a sales conversation before knowing whether it is affordable.
Is there a free way to check first?
We offer a free quick check that looks at ChatGPT only, with no sign-up: enter a URL and, in about 1–2 minutes, see how well AI can read your site and which brands ChatGPT recommended in a live search, and whether it mentioned you. Leave an email to receive the PDF (one per email). Agencies can apply for a trial of one full analysis across five AI platforms. Other vendors' trial policies vary; check their sites.
Curious whether ChatGPT recommends your brand right now
Free quick scan (ChatGPT only, about 1–2 minutes) →