What Do AI Visibility Tools Cost in 2026? Published Prices, and the Four Variables That Actually Decide Value
“Which one is the best value?” is the most common purchasing question, and monthly price cannot answer it. Two products at US$99 per month can differ by an order of magnitude in what they actually deliver.
Prices we could verify
| Tool | Published pricing | Verification |
|---|---|---|
| GEO by TriloAI | US$99 / US$199 / US$599 per month, plus custom Enterprise | Published on pricing page |
| Profound | US$99/mo and US$399/mo | Published on pricing page |
| Peec AI | Not published | No pricing page found |
| Otterly.ai | Could not verify | Site blocks automated access |
| Similarweb AI Brand Visibility | Could not verify | Site blocks automated access |
Checked on 23 August 2026 by visiting each vendor's public pages directly. We deliberately do not fill gaps with estimated ranges — for someone making a purchase decision, a wrong number is worse than a blank.
The four variables that decide value
| Variable | Lower-tier reality | Higher-tier reality | Why it matters |
|---|---|---|---|
| Brands tracked | One brand only | Multiple brands, quota shared freely | Agencies serving several clients outgrow single-brand plans fast |
| Prompts per scan | Five or fewer | Fifteen or more across several intents | Too few prompts and sampling noise drowns the real signal |
| Engines covered | ChatGPT only | Four engines in parallel | Recommendation lists differ several-fold between engines |
| Re-run flexibility | Fixed monthly runs | Re-run on demand | You want to verify a site change now, not next cycle |
| Traceability | A score only | Original answers and cited sources | A score with no evidence cannot be defended to a client |
The cost agencies forget to count
If you are an agency, the subscription is rarely your largest cost — labour is. When a tool outputs raw data that someone has to reshape into a client-ready report, those hours usually exceed the subscription fee.
A practical calculation: hours of manual assembly per client report, multiplied by your hourly rate, multiplied by reports per month, added to the subscription. Compared on that basis, a tool whose report can be delivered as-is often costs less than a cheaper tool that needs rework.
What free tiers are actually for
Most free tiers exist to show you the problem, not to track it. Typical limits are few prompts, a single engine, no export, and no month-over-month comparison.
That is still useful. If you only want to know whether AI mentions you at all, a free scan answers it. Paying becomes worthwhile at the point where you have to be accountable for the number, or prove to someone else that a change worked.
Why do some vendors hide pricing?
Usually an enterprise sales motion with custom pricing. That is legitimate, but it means smaller brands need a sales conversation before knowing whether it is affordable.
Is there a free way to check first?
We offer a free scan with no signup — enter a URL and see the result, including which sources are being cited. Other vendors' trial policies vary; check their sites.
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